2021 Rolls-Royce Boat Tail - the most expensive luxury house in the world Car in China

Starting price: 180 million yuan

Without a doubt, Rolls-Royce is synonymous with top-of-the-line luxury cars. When I was asked what car I bought as a child, my first reaction was Rolls-Royce. Now growing up, Rolls-Royce is still that Rolls. Les, I don't know how to make money, but I can't afford a car and can't afford wallpapers? It happened that Rolls-Royce recently launched a new car. Iron, new wallpapers can be arranged! This new car unveiled by Rolls-Royce is nothing out of the ordinary, it's the latest work of art produced by the company's four-year-old custom division - Boat Tail, and the three mysterious clients involved in the process. production process. exceeded £20 million, or about 180 million yuan in RMB, making it the most expensive mass-produced car in history. But think about 160 million for a play by Zheng Shuang, and it's not that far off.

As a luxury home, Rolls-Royce carries the meaning of its products. A Rolls-Royce acts as a canvas for customers to reflect on their personal taste, express ambition and often define heritage. The Bespoke handling of a Rolls-Royce elegantly demonstrates its status as the 'best car in the world' while also embodying the individual style of the transport customer.

Customers increasingly appreciate and enjoy the brand's Bespoke capabilities, and Rolls-Royce is called upon by customers to integrate into their lives in meaningful ways. Brands and their customers are becoming closer and closer, and the designers, engineers and craftsmen at Home of Rolls-Royce, a Global Center for Advanced Manufacturing, have developed the ability to interpret unique mastery of the lifestyles of these remarkable women and men. The growth of mutual trust has led to the creation of ever more ambitious committees that extend beyond Bespoke's range of abilities and competencies, into the rare field of coaching.

Coachbuilding is a distilled expression of Rolls-Royce Bespoke and is dedicated to those who want to transcend existing constraints. It is based on a true commission model and represents a collaboration that explores luxury, design and meaningful culture between the brand and its entrusting clients. The result becomes pivotal moments in time creating a future historical legacy, cutting-edge designs that in turn define an era, extending its influence far beyond its original purpose as a mere means of transportation.

Rolls-Royce Coachbuild is contemporary patronage in its truest form.

The discipline inherent in Rolls-Royce's approach to coaching requires elite artistic skills that do not exist elsewhere in the automotive industry. Trust clients require a truly mutable object; an object that makes a permanent declaration and sets itself apart from anything that has been there before.

In response, the soldier must interrogate and gain insight into the two worlds. The first is the client's close personal context - their personal living space, how they celebrate, what and who surrounds them, and the experiences that define the best moments of their lives. the lives of these special people. The second is the broader cultural context in which a Coachbuild vehicle will exist. Here the brand explores the nuances of its customers' cultures, movements in architecture, couture, color palettes, artistic tastes - even hospitality.


In 2017, the famous Rolls-Royce Sweptail shaped the dawn of the contemporary passenger car movement. It created a decisive moment of heightened awareness of a new watermark in luxury and automotive capabilities, illustrating a new field of exploitation due to its hand-built nature. This remarkable product, immediately proclaimed as one of the finest transcontinental cruise lines in history, represents a great recalibration and confirmation that Rolls-Royce's legacy will defined in cooperation with its customers.

Sweptail has set new potential and ignited passion among a rare cohort: collectors, art patrons and trustees of today's iconic architecture. . Some of these women and men approached Rolls-Royce to find out if they could work together on a unique committee, an even deeper one - one that feels higher management. The brand agreed, signaling the birth of a permanent contemporary Coachbuild division at the Home of Rolls-Royce.

In this group, three potential clients shared a profound appreciation of contemporary marine design. The J-Class yachts are often regarded as a point of inspiration, both for their pure form and the requirement for the highest level of craftsmanship in order for them to last.

This customer-led creative expression coincides with the long-standing ambition of the design team at Rolls-Royce to create a contemporary expression of Boat Tail styling, where car builders will assemble Build the hulls of sailing ships onto the rolling chassis of a Rolls-Royce. When the idea of ​​this design direction was proposed, the three patrons unanimously approved. And all three have the same request: "Show me something I've never seen".

In consultation with the customers involved, an agreement was reached whereby the three cars will share a common body, but each will then be individually personalized, highly personalized. , which reflects the fusion of the brand's vision, capabilities and ambitions and that of each individual operating customer.

Rolls-Royce Boat Tail was conceived.

SOUL's Metabolism

Coach's craft techniques bring new design opportunities. Once the preliminary design proposal is handwritten, form discovery is triggered with a full-size clay sculpture that allows manual manipulation of the enlarged surfaces to perfection. improve its shape. Throughout the process, clients were invited to visualize the scope of the partnership and influence its direction. The advanced engineering technologies in Rolls-Royce are combined with the art of vehicle building to exploit new possibilities. Digitally reworked clay sculpture, from which the bucket, is created on which aluminum plates are shaped with a hand hammer.

Using individual craftsmanship and longstanding craftsmanship, a living canvas is created from metal honing and aluminum body optimization, creating surface clarity and continuity. Continuity of contours that cannot be done by machine alone.

The process is similar to building a yacht, which eases the transfer of the soul into creation. An elaborate process of the hand is repeated almost endlessly, without the pressure of time. Slowly, the giant metal plates turned into a sculptural figure of Boat Tail. A truly pure form is created: unbroken by the panel's cracks, impressive in its curvature, monolithic in scale and formed from a seemingly endless surface.


The first Rolls-Royce stern is a combination of thoughts, concepts and exceptional items, to create the perfect customer experience. The assigned patrons, a globally successful couple who are well versed in the appointment of Rolls-Royces, are truly the epitome of connoisseurship; Their opulent curation is in itself an art form. Their proposal is self-fulfilling. Their desire is to create a response to a life of hard work, achieved success, and requested celebration. Their Rolls-Royce Boat Tail must be a delight, a commemorative car to enjoy with the family.

Together with the brand's designers, they embarked on an intellectual journey, built on a long and creative relationship with the brand. Indeed, the customer's fascination with the Boat Tail form is further fueled by a motor car in their private collection; A 1932 Rolls-Royce Boat Tail, lovingly restored by them, in time for the completion of their modern Boat Tail.

The Rolls-Royce stern presents a stunning new aesthetic for the brand, balancing previously unseen levels of sculpting with discrete, sometimes playful functionality. The creation tells the romantic tale of Rolls-Royce's history, reimagining the Tailgate design without explicitly imitating it, combining a historic body style with a completely contemporary design.

At nearly 5.8m in length, the spaciousness of proportions and clarity of the surface provide an elegant and comfortable silhouette. The front end focuses on the new treatment of the iconic Rolls-Royce grille and lights. The grille becomes an integral part of the front end, not an attachment; Design freedom is only for models in the Coachbuild catalog. This advanced treatment softens the familiar Rolls-Royce form while preserving the undeniable brand presence. Powerful horizontal graphics with deep-set daytime running lights form the intense brow line of the Boat Tail and the classic round headlight frame, a design trait reminiscent of the Rolls-Royce design archives. .

In the record, maritime references are very suggestive. The wraparound windshield is reminiscent of a visor when starting the engine, while the A-pillar leans back gently, the large, sharp mass at the front and the tapered rear create a gesture reminiscent of a motor vehicle. The engine shot out of the water under force. A progressive negative sculpture on the lower body creates a light impression, while also reminding the dashboard of outstanding heritage Rolls-Royce designs.

Seen from behind dead, the body settles gently in form. Like the front, horizontal accents are established at the rear with wide and deep lights - a departure from the expected vertical Rolls-Royce light image.

Indeed, it is in the background where the nautical references become clearer. The aft deck, a modern interpretation of the wooden aft deck of historic Boat Tails, incorporates large wood panels. Caleidolegno veneer is applied in a miraculous way in Rolls-Royce engineering; Gray and black materials are commonly used in the interior, which has been specially adapted for exterior use without compromising on aesthetics.

The linear wood grain pore material is visually lengthened by brushed stainless steel inlays that serve as an optical accent to the typical yacht's wooden construction - both old and new. new. The honed skills of Rolls-Royce's wood experts have crafted and bound the wood grain to match the vehicle's shape. The veneer treatment extends to the lower transom area addressing taper and overall mass. This bold short cut is a subtle reference to the hull lines of the classic Boat Tail hull.

From the rear, one perceives a strong graphic layout marked by further horizontal accents, highlighting the large width of the Boat Tail. The recessed lights establish a remarkably low reference point, evoking the proud stern and bow of the engine starting under mains and in aircraft.

A clear architectural influence is detected in Boat Tail's unique fixed dome. Adding to the sculptural form, the sweeping roofline ends with subtle structural elements touching down to the red, flying booties. Of course, if inclement weather is encountered while the roof is removed, a ton of temporary corrugated iron will be stored to serve as a static temporary shelter.


The exterior of the Rolls-Royce Boat Tail is dressed in a complex and varied color scheme with the customer's favorite color - blue. The colour, with a clear maritime connotation, is subtle in the dark but in the sunlight, embedded crystals and metal pieces give a vibrant and energetic aura to the finish. . To ensure the smoothest possible application when painting the exterior, a finger was run over the exact line of the body before the paint dried completely to soften its edges. The wheels are finished in bright blue, highly polished and clear coated to add to the Boat Tail's anniversary personality.

The hand-painted bonnet, a first for Rolls-Royce, emerges from a relatively subdued darker blue on the grille, providing a progressive yet informal aesthetic and solidity. sure about the overall mass when viewed from the front.

The interior leather reflects the bonnet's tonal transitions with the front seats upholstered in a darker blue tone, helping to recognize the focused intent of the Boat Tail driver, while the rear seats are finished with a matte finish. brighter tones. A soft metallic sheen is applied to the leather to accentuate its combination with the exterior paint while detailed stitching and piping are applied in a darker hand-inspired blue. of car clocks. A vibrant blue is also found woven at a 55-degree angle into the technical fiber elements seen on the lower bodywork, precisely oriented to simulate the overflow of a water body.

The glass is refined for its appearance, purposefully reduced to provide a modern aesthetic. This minimalist canvas highlights the jewel-like features of the completely unique BOVET 1822 timepieces custom-made for Boat Tail (see below). Collecting pens is one of our customers' great passions. A particularly well-loved Montblanc pen will reside in a bespoke, handcrafted leather and aluminum case in the Boat Tail glove box.

The dials of the dashboard are decorated with a decorative technique called Guilloché, which is more often finished in fine jewelers and watchmakers. The elegant two-tone steering wheel, thin bezel then takes on the color of rose.

The utility of the opening Caleidolegno is incorporated into the cabin. In anthracite, the veneer offers modern strength and depth to offset the softness of the pale blue and metallic sheen. Wood is applied to the cabin area and lower deck, reminiscent of wooden hull forms, again, at a 55-degree angle, the perfect book joint on the centerline gives a uniform appearance when viewed from the two. side.


"This car should mark a feeling of the occasion and serve the occasion like nothing else."

That is a summary of the patrons of Rolls-Royce Boat Tail. In response and a reflection of their personalities, the rear deck contains an ambitious concept never seen before in the automotive world. With the push of a button, the deck opens in a sweeping butterfly gesture, revealing a complex and generous set of storage. Its intricate movements are inspired by the cantilever concepts explored by renowned architect Santiago Calatrava.

Storage creates a celebratory focal point for a shared occasion and provides ample opportunity for personal expression of customer tastes and desires. It contains loads of surprises made with the highest quality. Presented in a celebratory style that subverts the concept of motor cars, the storage surprises and delights all who come to experience it.

Hinged towards the center line, the synchronized balletic opening movement reveals a treasure trove of moving parts that feed themselves to the host at an angle of exactly 15 degrees. This delicate presentation reflects the polite and quintessential British service style.

The chest is equipped with the perfect accessories for a true Rolls-Royce outdoor dining experience; One side is dedicated to the aperitif, the other to the cuisine, complete with cutlery engraved with the name 'Boat Tail', made by Christofle in Paris.

A double refrigerator has been developed to hold the customer's favorite Armand de Brignac champagne. Elegant cradles made for storing specific bottle sizes in the fridge, highly polished surrounds and color matched bottles.

While champagne is a familiar drink in the luxury world, Boat Tail's customers have a particular fondness for fine wines. This couple's husband recalls a story from his humble early days. A great friend of his was a winemaker in his hometown and taught him about the flavor profiles of the many Grandes Marques de Champagne. This has become a long established education and has become one of the most informative collections of rare Grand Cru champions in the world. The claim for this knowledge and passion to be shared through the client's Boat Tail is paramount - as is the requirement for this champagne to be rapidly cooled to exactly six degrees - temperature Optimum serving of fancy vintage wines.

A classic design element of contemporary Rolls-Royce cars is the placement of Rolls-Royce umbrellas in the doors, in case bad weather may ensue. In a fun twist and to enhance the Boat Tail's languid experience, a unique parasol is placed below the rear centerline in case of fine weather. A telescopic movement opens against this beautiful and whimsical canopy, ensuring easy deployment.

The cocktail table, which elegantly rotates to mimic a bartender's solicitation, opens on either side of the storage suite, providing access to two very modern, neatly stacked minimalist stools under. Designed by Rolls-Royce and created by Italian furniture manufacturer Promemoria, the slender interlocking stools are formed from the same technical fibers found on the vehicle's exterior. The blue Rolls-Royce leather interior provides a comfortable seating material that matches the seats.


In a move that further demonstrates the client's visionary approach to contemporary patronage, two sublime Luxury Homes with a common goal of perfection have been brought together on request. of cutomer. World-class craftsmen from the House of BOVET 1822, founded on a philosophy of craftsmanship and engineering, have been called upon to work hand-in-hand with the Rolls-Royce masters of the field. their.

Mechanically minded customers sought to break new ground in the field of wristwatches. As respected and passionate collectors of both the House of BOVET and Swiss-based Rolls-Royce, their vision was to create exquisite, groundbreaking timepieces for their Boat Tail. Through a tireless effort and sincere cooperation, the Houses have come together to reinterpret Rolls-Royce's iconic central image, the dashboard clock.

The result is an achievement unmatched before in either industry. Two amazing reversible watches, one for women and one for men, have been designed to be worn on the wrist, or, placed front and center inside the watch's body. Boat Tail is like a car's clock.

The double-sided timepieces required Rolls-Royce and BOVET 1822 to work together over the course of three years to develop a reworking of the Amadeo convertible system, the most complex system made to date. The result is a true reflection of BOVET's mastery, allowing custom tourbillon watches to be incorporated into automotive engines.

Pascal Raffy, owner of BOVET 1822, commented: "I am very proud of the BOVET 1822 team, who have worked in tandem with Rolls-Royce's elite design team to create something spectacular. These two products and the mounting system are completely unique and unlike anything we've ever done before."

The story behind the creation of these remarkable works of art and a detailed exploration of their mechanics, along with information on precious materials, unique micro-sculptures and colossal intricacies. The watchmaker's giant will be shared via a press release on June 8, 2021 at 1pm BST.


To fulfill the customer's extraordinary ambitions, significant technical challenges were overcome during the development of the Rolls-Royce Boat Tail. Indeed, 1813 brand new parts were created specifically for cars. Time, patience, dedication and passion are the hallmarks of the project. To complete the preliminary engineering phase, before the start of production, a total of more than 20 years of collective work were used.

While the designs are being finalized with the customer, the brand's white bodywork, with its scalable aluminum spaceframe architecture, has been completely reconfigured to support generous proportions. of Boat Tail, a process that took eight months. As always, the 15-speaker Bespoke Rolls-Royce Sound System was designed from the ground up in cars, but the spaceframe architecture has been exploited in a different way. The existing Rolls-Royce product portfolio uses the architecture's specially designed door sill as the resonator chamber for the sound system's woofers. In Boat Tail, the entire floor structure is used, creating an exceptional acoustic experience for the customers.

To support the complex requirements of the storage behind the Boat Tail, a unique electronic processing method was required. Five electronic control units (ECUs) have been created in the rear of the vehicle alone – a process that requires a dedicated harness, completely redesigned, the product of nine months of specialized research and development. deep. Only then can the rear deck lid be opened to the proper 67-degree angle, incorporating a highly secure locking mechanism and integrating the overall climate control system into the rear storage to preserve any any food stored on board.

Indeed, the inside temperature of the hosting suite was a specific consideration. Boat Tail was created in anticipation of fair weather, so measures needed to be taken to ensure that heat absorption did not affect the contents of the suite, which could include food, liquids and of course champagne. To that end, two fans are mounted in the lower section of the hosting suite to dissolve heat. To confirm this and to ensure that Boat Tail's hosting suite will acquit itself in all climates, it has been rigorously and successfully tested to 80 degrees Celsius and -20 degrees Celsius.

Since the Boat Tail is a fully-engineered, legal automobile made to be driven, it is only fully shipped after undergoing the same rigorous dynamic testing as all Rolls-Royces. other, including high-speed analysis to ensure the contents of the rear storage are tight enough and therefore silent under power. Indeed, each customer stipulated that they wanted to pilot their Boat Tail immediately upon receipt.

2021 Rolls-Royce Boat Tail - the most expensive luxury house in the world Car in China 2021 Rolls-Royce Boat Tail - the most expensive luxury house in the world Car in China Reviewed by Góc chia sẻ 'Of Nhân on July 01, 2021 Rating: 5

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