Tesla launched another attack, the price remained the same, and the battery life increased to 640km! | Car in China



Starting price: $42,609 USD


CHINA -Tesla has launched the standard endurance version of the Model Y, and at the same time lowered the selling price to 276,000 yuan, Compared to the previously released long-lasting version, although the durability has weakened, the price has increased. reduced to many people within an acceptable price range of within 300,000 yuan.



After the launch of this vehicle, Model Y formed a series of long-range and short-range models, of which the short-range version costs 276,000 yuan/unit, the range 525km and the long-range version costs 347,900 yuan/ pcs. with a range of 594km.


The Tesla store said: The Model Y standard endurance version saw a significant increase in orders, customers using the long-range model sold effectively, and everyone was more price sensitive than the battery version. range.



At the same time, the relevant Tesla employee said that the standard battery model has been out for a month, but the first car has not been officially delivered, and the actual delivery time should be around October.


In fact, after the standard battery life version of the Model Y was released, Tesla was completely in the price range of less than 300,000 yuan, leaving the Model X and Model S no longer available for sale, so there is no need to argue further.




Following the launch of this standard endurance model, Model Y has also launched a new long endurance model and the current model has entered the declaration process.


According to information, the new long-range version Model Y has a battery life of 640km, from the current operating strategy, to ensure product sales, the price of the new long-range version may not change.


If what is expected is good, then the new long-range version of this model will have a battery life of 640km, and a price of 347,900 yuan.




It can be affirmed that the durability of the improved model increases by 46km, electric cars entering the 600km endurance have a very strong competitiveness in the market, if the price stays the same, the model has long and short durability. -The endurance model has a clear division of positioning.


The price gap between the two models is about 70,000 yuan, and the durability can guarantee a distance of more than 100km.


Tesla's core stance on the market is to adjust prices to increase the appeal of the product.



Regardless of price reduction or product strength enhancement, these can attract recognition by user groups in the market. For more people, Tesla is still an option worth considering.


Market competitors also need to beware of Tesla's cost advantage, which time and again price cuts and product strengths decrease, and an increase in core appeal will inevitably drive operations. Their movements were in a dilemma.


Tesla launched another attack, the price remained the same, and the battery life increased to 640km! | Car in China  Tesla launched another attack, the price remained the same, and the battery life increased to 640km! | Car in China Reviewed by My Home on August 15, 2021 Rating: 5

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