2022 Fiat Abarth Pulse Performance , Technology & Innovation in Tailor-Made cars

                Car Blog - Fiat took advantage of the “showcase” provided by Big Brother Brazil and, this Sunday (13), presented the Abarth brand to the entire country.

                In an unprecedented move in its 73-year history, the Scorpion brand returns to Brazil in the captivating form of an SUV with, mainly, six unique characteristics linked to Abarth: Performance , Technology & Innovation in Tailor-Made cars with Provocative Steering for a Legion of Passionate, responsible for building their Legacy .

                Developed in Brazil and with national production, the brand’s first product will be the Pulse Abarth, scheduled to arrive in the last quarter of the year. With it will come a series of initiatives to implement the brand in the country. The executive highlighted the first of them. “This Monday, the digital platform we created to get closer to this customer passionate about performance goes live. By signing up for it, he will begin to receive exclusive information about the brand and the Pulse Abarth over the next few months, until the model is officially launched.” Interested parties can access the platform through the link abarth.fiat.com.br

                Another measure concerns the Fiat dealership network, which will have stores specializing in the sale of Abarth, with a unique visual identity and which will have salespeople specially trained for dedicated service.

                The history of the brand closely linked to competitions can also be seen in Brazil, which this year will host Formula 4, equipped with Abarth engines.

                “It is a privilege to participate in this moment of the Abarth brand, which will certainly provide extraordinary experiences for our customers and for all those passionate about speed and sportsmanship”, he concluded.

                Optionally available is a 1.0-liter turbocharged gas unit with a peak output of 128 hp (96 kW) and 147 lb-ft (200 Nm) of torque. This is enough power to accelerate the small crossover from a standstill to 62 miles per hour (0-100 kilometers per hour) in 9.4 seconds. This is definitely not an exciting number, though, and we expect Abarth’s version to be at least slightly more powerful and quicker off the line.

                The brand is now returning to Brazil with its first-ever crossover, which will go on sale in the country under the Pulse moniker later this year. It will be sold in dedicated Abarth showrooms within Fiat dealerships, with the company’s initial plan being for about 50 stores around Brazil to be operational soon.

                As you’ve probably guessed already, the Abarth Pulse is based on the Fiat Pulse, which is a small crossover for South America. It was launched last year with a cute exterior, compact dimensions, and a tech-heavy cabin with a fully digital instrument cluster and a large infotainment display on the center console. Abarth is now taking things to the next level with a full exterior makeover.

2022 Fiat Abarth Pulse Performance , Technology & Innovation in Tailor-Made cars 2022 Fiat Abarth Pulse Performance , Technology & Innovation in Tailor-Made cars Reviewed by Dang Nhan on March 17, 2022 Rating: 5

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